The biggest problem most businesses and organizations have is getting more traffic. At conferences or local networking meetings, I always get asked “How do I drive more traffic to my website?” Yes, your website may look beautiful, but it has minimal traffic. Today, I want to show you how you can leverage your Facebook fan [...]
Hispanic Email Marketing: The Non-Sexy Way of Marketing That Works
I don’t know who started the lame rumor that email marketing is dead. I know that it’s not sexy, but dead? If I was controversial (which i’m not) I would also assume that those who claim that email marketing is dead are the same people who have never made an online sale. But since, I’m not controversial, [...]
How Hispanic Chambers and Organizations Can Reach Hispanics Online – with Edgar Mejia
How do Hispanic organizations use social media to reach Hispanics? Today’s guest is Edgar Mejia the founder of Conexion, a niche marketing company that focuses on creating connections between organizations and Hispanics. In this podcast we will cover the following: Why picking a niche is so important Why you should focus on quality and not quantity [...]
The Beginner’s Guide to Hispanic SEO
Around 53% of U.S. Hispanics use the web for shopping, learning more about brands, finding out about products and purchasing products. An additional 78% of Hispanics use search engines to find out more information about something they saw on TV. So yes, Hispanics are looking for information about your organization or business. In the future, [...]
2013 Super Bowl Ads: The Worst and Best
Let’s be honest — Many of us watch the Super Bowl for the commercials. Well, look no further, here are some of the commercials that aired yesterday. Enjoy. Our Top 5 2013 Super Bowl Ads Viva Young – 2013 Taco Bell Game Day Commercial (Our Favorite) Jeep® “Whole Again” OFFICIAL COMMERCIAL 2013 Budweiser Super Bowl [...]
How to Reach Hispanics Online with Frankie De Soto
Today’s guest, Frankie De Soto founder of Media Rumba shares some insights of how to reach Hispanics online. In addition, Frankie runs the popular Facebook page Being Puerto Rican. In this podcast we will cover: Why just changing the language doesn’t work How Burger King messed up their marketing campaign and how you can avoid the [...]
Contacto Latino Interview with Ani Palacios
Today’s guest, Ani Palacios co-founder of Contacto Latino, a website that focuses on Latin American news, talks about her successes and failures. In this interview we will cover: Why web analytics are crucial How to drive traffic to your website Why personal relationships are still important What Ani wishes she would have done different
Hispanic Marketing is About Understanding the Hispanic Culture
Let’s be honest, I mean really honest. There is really no difference in the tools you’ll use to reach Hispanics online. You’ll still use Facebook, Twitter and YouTube. When you begin to rank for certain phrases in Google, you will go through the same steps. Well, if everything is basically the same, then what is [...]
5 Great Martin Luther King Jr. Quotes to Live By
Today we celebrate the life of Dr. Martin Luther King Jr. Even though we know we have made much progress, their is still work to be done. One of the ways we can help equality spread is by living as an example. Here are 5 great Martin Luther King Jr. quotes that we can live by.
NewsTaco Interview with Victor Landa
Today’s guest, Victor Landa, the founder of NewsTaco, tells us how the news site got started and how they are reaching Hispanics online. In this interview we will cover: Why having a mobile optimized website is important How people are accessing information How NewsTaco drives traffic Why you need to understand who your target audience is Podcast: Play in [...]
